Filmmaker and Managing Director, Fresh Talent Productions, Chima Okereke, advised Nollywood movie producers to wake up, shape up and quit criticising awards after the outcome of the recently held AMAA.
Speaking to NAN, he said:
They have to try to learn from what they noticed in films that won the awards to improve their own contents, or risk being irrelevant.
Nollywood must wake up, shape up and shift from criticising the award outcome. The future is bright for Nollywood but it should learn from other countries in improving film content.
Producers have to sit down and find out what they are not getting right.
He noted that there was a time Nollywood was leading in Africa film production, music and other performing arts but said that the quality of today’s Nollywood movie content needed improvement.
Producers have to up their game. Criticising the awards will not help matters; rather, it is a call to scale up Nollywood’s film content. The name did not say Nollywood or Nigeria Movie Awards; so, it must not be won by Nollywood.
Those who pick holes in the films that won or produced winners should try and watch those films to make informed assessment.
News Agency of Nigeria reports that Nigerians criticised the results of the AMAA 2017 awards claiming Nollywood was unfairly treated.